The measurement of where and how users click on a webpage, revealing which elements attract attention and which are ignored. Click tracking data helps optimize button placement, navigation design, and content hierarchy. Framer's built-in click tracking in Metrics shows exactly where visitors engage without needing external heatmap tools.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

A visualization of sequential conversion steps showing how many users progress through each stage toward a goal. Funnel analysis reveals where users drop off, highlighting optimization opportunities. Track funnels in Framer Metrics to measure and improve conversion paths.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.

A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.

A JavaScript library for building user interfaces through composable components and declarative rendering. React's component model powers many modern web applications and design tools. Framer is built on React, enabling code components and advanced customizations.

A small file stored in a visitor's browser that remembers preferences, login status, or tracking information across sessions. Cookies enable personalization and analytics but require consent notices under GDPR and similar regulations. Framer's built-in analytics are cookie-free, avoiding consent banner requirements.

Meta’s tracking script used to measure site actions, build custom audiences, and optimize ad campaigns. It is typically installed on pages and configured to send conversion and event data.

A UI notice that informs visitors about cookie usage and, where required, collects consent preferences. Cookie banners help meet privacy and compliance requirements in regions with consent laws. See Add a fully functional Cookie Banner to your Framer site.