Track clicks, build funnels, and A/B test pages
In this Framer tutorial, you will learn Track clicks, build funnels, and A/B test pages. We explain a practical workflow, highlight the key settings that affect the result, and show how to apply the technique on real pages for cleaner UX and better site performance.
How do I track button clicks and set up funnels in Framer analytics?
To track button clicks, select a linked element like a button and add a Tracking ID in its link settings. Framer suggests one automatically, but you can set your own unique, lowercase, hyphen-separated ID for each click you want to track. Then head to your site’s Analytics, Funnels, create a new funnel, and add steps using the exact IDs you set. This lets you see how visitors move through your flow and where they convert.
How does A/B testing work in Framer and how do I set it up?
Framer’s A/B testing (part of Advanced Analytics on the Scale plan) lets you test multiple versions of a page against a specific conversion goal. Create a test by right-clicking a page and selecting New A/B Test, Framer will generate a control and a variant automatically. Make your change, then configure the conversion event in the Analytics tab (e.g., link click with a tracking ID, form submission, or page view). After publishing, Framer will evenly split traffic, track results using a cookie-free Bayesian model, and flag a winner once a variant reaches over 90% probability of performing best. You can stop the test whenever you’re ready.
Do I need to write code to use advanced analytics and A/B testing in Framer?
No code is required to use advanced analytics and A/B testing in Framer. These features are designed to be fast and simple, allowing you to go deeper with analytics and testing without any coding.
Lesson details
May 21, 2025
1:49
