Tracking visitors with Framer’s built-in analytics
In this Framer tutorial, you will learn Tracking visitors with Framer’s built-in analytics. We explain a practical workflow, highlight the key settings that affect the result, and show how to apply the technique on real pages for cleaner UX and better site performance.
How do I set up analytics tracking in Framer?
Analytics tracking is built into every Framer site automatically. After publishing your site, open the Analytics tab in the toolbar to view your data. Framer starts collecting and displaying metrics immediately, with no manual setup, tracking code, or external tools required.
What types of metrics can I track (pageviews, clicks, events) in Framer?
You can track a wide range of metrics in Framer’s built-in analytics: unique visitors, total pageviews, live-visitor counts (e.g., those active now), bounce rate, average session duration, traffic sources, UTM parameters, referring sites, top pages, countries, and device types. These insights appear automatically once you publish your site and can be filtered by date range. If you need more advanced tracking, such as detailed click events or custom conversions, you’ll likely want to integrate an external analytics tool or upgrade to a plan with those features.
How can I connect external analytics tools (e.g., Google Analytics) with Framer?
You can connect external analytics tools to your Framer site: for example, you can link Google Analytics by pasting your GA4 Measurement ID in the “Google Analytics” field under Site Settings, and Framer will handle the script automatically. If you’re using a different analytics provider, you can embed the tracking code yourself via the Custom Code section or a code component.
Lesson details
