A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

The measurement of where and how users click on a webpage, revealing which elements attract attention and which are ignored. Click tracking data helps optimize button placement, navigation design, and content hierarchy. Framer's built-in click tracking in Metrics shows exactly where visitors engage without needing external heatmap tools.

When a visitor completes a desired action, such as signing up, making a purchase, or filling out a contact form. Conversion rate—the percentage of visitors who convert—is a key success metric for most websites. Track conversions in Framer Metrics and use A/B testing to systematically improve your conversion rates.

Recording specific user interactions to measure engagement and understand behavior patterns beyond basic pageviews. Track meaningful events like button clicks, video plays, form starts, and scroll milestones. Framer Metrics includes event tracking for comprehensive behavior analysis.

A visualization of sequential conversion steps showing how many users progress through each stage toward a goal. Funnel analysis reveals where users drop off, highlighting optimization opportunities. Track funnels in Framer Metrics to measure and improve conversion paths.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.

A group of user interactions with a website occurring within a time frame, typically resetting after 30 minutes of inactivity. Sessions provide context for analyzing user behavior patterns and conversion paths. Track session-based metrics to understand how users engage over visits.

Core Web Vitals are a set of user-focused performance metrics used by Google to measure real page experience, including loading speed, responsiveness, and visual stability.