Optimize Video files for the Web
In this Framer tutorial, you will learn optimize-video-files-for-the-web. We explain a practical workflow, highlight the key settings that affect the result, and show how to apply the technique on real pages for cleaner UX and better site performance.
Does Framer automatically optimize video files like it does with images?
Framer handles images and videos differently. It automatically optimizes images, but it does not compress video files for you. Framer will only lazy-load videos when they are visible on screen, but the uploaded video file size itself stays the same.
What are the best practices for optimizing video files before adding them to my Framer site?
Before adding videos to your Framer site, use a video tool like Adobe Media Encoder or HandBrake to optimize the file. Use H.264 for broad compatibility, keep bitrate around 2-4 Mbps for most web use cases, and match export resolution to the size shown on your site. Keep clips short, trim extra frames, make loops seamless, remove audio when not needed, and aim for about 5 MB or less for better performance.
Which video formats and settings should I use to ensure my videos play smoothly across all browsers and devices?
For maximum compatibility, use H.264. While H.265 and WebM can reduce file size, support is less universal across browsers and devices. A practical baseline is H.264 with a 2-4 Mbps bitrate and an export resolution that matches display size on the page, then test and adjust to get the smallest file with acceptable quality.
Lesson details
Sep 30, 2025
5:34
