A standalone page designed for a specific marketing goal, typically with focused messaging and a single call to action. Unlike general website pages, landing pages minimize distractions to maximize conversions. Test landing page variations systematically—small changes in headlines, images, or CTAs can significantly impact results.

A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don’t reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

The smallest unit of a digital display, a single point of color that combines with millions of others to form images. Understanding pixel dimensions helps you provide appropriate image sizes for different devices. Retina displays pack more pixels into the same space, requiring higher-resolution images for sharp display.

Application Programming Interface—a set of rules that allows different software applications to communicate and share data. APIs enable integrations like pulling content from external databases, connecting to payment processors, or syncing with third-party services. Framer supports API connections through code components and code overrides for dynamic, data-driven sites.

Software application used to access and display websites, including Chrome, Safari, Firefox, and Edge, each with slightly different rendering behaviors. Cross-browser compatibility ensures your site works correctly for all visitors regardless of their browser choice. Framer generates clean, standards-compliant code that renders consistently across modern browsers.

An introductory screen displayed while an application loads, typically showing branding or loading progress. Splash screens set expectations and provide visual continuity during load times. Keep splash screens brief—users want to reach content quickly.