A permanent redirect that tells browsers and search engines a page has moved to a new URL forever. This is essential for maintaining SEO value when restructuring your site or changing URL patterns. In Framer, configure 301 redirects in your site settings under the Redirects section to preserve link equity from old URLs.

The small icon displayed in browser tabs, bookmarks, and mobile home screens, typically 16x16 or 32x32 pixels. A distinctive favicon helps users identify your site among many open tabs and reinforces brand recognition. Upload favicons in Framer's site settings—consider how your icon reads at very small sizes.

A positioning method that anchors elements relative to the browser viewport, keeping them visible during scrolling. Fixed elements are useful for sticky navigation, floating action buttons, and persistent calls to action. Use fixed positioning sparingly to avoid blocking content and reducing usable space.

A library of free, open-source web fonts hosted by Google with global CDN delivery for fast loading. Google Fonts simplifies typography with easy embedding and wide browser support. Framer integrates Google Fonts directly, making them available without additional configuration.

HTML elements that provide metadata about a page to browsers and search engines, including titles, descriptions, and social sharing information. Proper meta tags improve SEO and control how pages appear when shared on social media. Framer provides fields for essential meta tags in page settings. See How to update page titles, descriptions, and social images.

A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don’t reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

Framer's backend functionality enabling server-side operations, data processing, and secure integrations. Server APIs handle operations that shouldn't or can't run in the browser, like secure API calls. Use server APIs for authentication, database operations, and sensitive processing.

Generating HTML on the server before sending to browsers, improving initial load performance and SEO. SSR provides complete content to search engines and faster first paint for users. Framer uses server-side rendering for optimal performance and SEO.

A digital certificate enabling HTTPS encryption that protects data transmitted between browsers and servers. SSL certificates are now essential for security, user trust, and SEO rankings. Framer provides free SSL certificates automatically for all hosted sites. See Do I need to set up SSL for a custom domain?.

The HTML element defining a page's title, displayed in browser tabs and search engine results. Title tags significantly impact click-through rates from search results. Write compelling, keyword-inclusive titles under 60 characters for full display.

Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

The visible area of a web page within the browser window, which varies by device and window size. Viewport dimensions determine breakpoint behavior and affect what's visible without scrolling. The viewport meta tag ensures proper scaling on mobile devices.

A CSS unit equal to 1% of the browser viewport height, enabling layouts relative to screen size. Vh units are useful for full-screen sections and height-based layouts. Be aware that vh can behave unexpectedly on mobile due to address bar behavior.

A CSS unit equal to 1% of the browser viewport width, enabling fluid sizing relative to screen width. Vw units are useful for responsive typography and full-width elements. Combine with max-width constraints for practical maximum sizes. See Relative, fixed, and viewport Sizing in Framer.

A modern image format providing superior compression for both lossy and lossless images with smaller file sizes than JPEG and PNG. WebP significantly reduces image download sizes while maintaining quality. Framer serves WebP images to supported browsers automatically. See How images are optimized in Framer.

Temporary storage that keeps copies of assets so repeat visits load faster and consume less bandwidth. Effective caching can significantly improve page-load performance for returning users. CDNs and browser cache policies work together to deliver assets efficiently.

A small file stored in a visitor's browser that remembers preferences, login status, or tracking information across sessions. Cookies enable personalization and analytics but require consent notices under GDPR and similar regulations. Framer's built-in analytics are cookie-free, avoiding consent banner requirements.

The human-readable address of a website that users type in browsers, translating to numerical IP addresses behind the scenes. Choose domain names that are memorable, brandable, and relevant to your content. Shorter domains are generally easier to remember and type correctly.

The point at which content becomes hidden until the user scrolls, varying by device and browser window size. The fold isn't fixed—a laptop, phone, and tablet all have different fold positions for the same page. Design for common viewport sizes while ensuring content below the fold is still discoverable and engaging.

HyperText Transfer Protocol Secure—encrypted web communication that protects data between browsers and servers. HTTPS is now essential for security, SEO rankings, and enabling modern browser features. Framer provides free SSL certificates for automatic HTTPS on all sites.

The programming language that enables interactive and dynamic behavior in web browsers. JavaScript powers everything from form validation to complex web applications and animations. Framer's code components and overrides use JavaScript for custom functionality beyond visual tools.

An HTML tag telling mobile browsers how to scale and size the page for their screens. The viewport meta tag is essential for mobile-responsive designs to display correctly. Framer automatically includes proper viewport settings.

The process of storing frequently accessed data in temporary storage for faster retrieval on subsequent requests. Browser caching stores assets locally while server caching reduces database queries and processing time. Understanding caching helps troubleshoot why changes don't appear immediately—you may need to clear cache or wait for CDN propagation.

Routing rules that internally map one URL path to another destination without changing the visible URL in the browser. Rewrites are useful for multi-site setups, legacy paths, and proxy-based integrations.

A browser API for making network requests from JavaScript using promises. Fetch is commonly used to retrieve external data and populate dynamic UI or CMS workflows.

Time to First Byte (TTFB) is a server-response metric that indicates how quickly the browser receives the first byte of a page response.

Framer selection colors let teams align the small details of browser interaction with the site’s visual system, reinforcing brand polish even in native behaviors.