Custom Domain
A personalized web address like yourbrand.com instead of a platform-provided subdomain. Custom domains are essential for professional branding and improve trustworthiness with visitors. Framer supports custom domains with automatic SSL certificate provisioning and straightforward DNS configuration.
SSL Certificate
Publishing
A digital certificate enabling HTTPS encryption that protects data transmitted between browsers and servers. SSL certificates are now essential for security, user trust, and SEO rankings. Framer provides free SSL certificates automatically for all hosted sites. See Do I need to set up SSL for a custom domain?.
DNS
Publishing
Domain Name System—the internet’s phone book that translates human-readable domain names into numerical IP addresses computers use. DNS propagation can take 24-48 hours when pointing a domain to new hosting, though it often completes much faster. Proper DNS configuration is essential for connecting custom domains to your Framer site.
Hosting
Publishing
The service that stores website files and serves them to visitors over the internet. Reliable hosting affects site speed, uptime, and security—poor hosting can undermine great design. Framer includes premium hosting on a global CDN with automatic SSL, eliminating the need for separate hosting configuration.
Registrar
Publishing
A registrar is the company that manages domain registration, renewals, and DNS control for your domain name. Choose a reliable registrar with clear pricing, DNS tooling, and strong support. Common options include Namecheap, Cloudflare Registrar, and Squarespace Domains. See Is Framer a domain registrar?.
Subdomain
Publishing
A prefix before the main domain name creating separate sections, like blog.example.com or shop.example.com. Subdomains can isolate different applications while maintaining brand association. Consider whether subdomains or subdirectories better serve your SEO strategy.
Uptime
Publishing
The percentage of time a website is operational and accessible, a key measure of reliability. High uptime is essential for user trust and revenue-generating sites. Framer's infrastructure provides high uptime through redundant hosting.
Reverse Proxy
Publishing
A server setup that forwards incoming requests to another origin while keeping your public domain unchanged. Reverse proxies are used for migrations, custom routing, security policies, and integrating Framer with existing infrastructure. See How to self host using a reverse proxy.
AAAA Record
Publishing
A DNS record that maps a hostname to an IPv6 address. It is the IPv6 equivalent of an A record and is used when your domain should resolve directly to an IPv6 endpoint.
Production Domain
Publishing
A Production Domain is the primary public hostname connected to a live site deployment for real user traffic.