The appearance of a page or component when no content is available, such as an empty search results or new user dashboard. Well-designed empty states guide users toward actions that populate the interface. Include helpful messaging and clear calls to action rather than leaving users stranded.

The small icon displayed in browser tabs, bookmarks, and mobile home screens, typically 16x16 or 32x32 pixels. A distinctive favicon helps users identify your site among many open tabs and reinforces brand recognition. Upload favicons in Framer's site settings—consider how your icon reads at very small sizes.

Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

The volume of visitors accessing a website, measured in sessions, users, or pageviews over time. Growing traffic is often a primary goal, but quality matters more than quantity. Focus on attracting the right traffic that converts and engages.

Website visitors arriving through unpaid search engine results rather than advertising or direct navigation. Organic traffic indicates SEO success and sustainable audience growth without ongoing ad spend. Build organic traffic through quality content, technical SEO, and earning backlinks.

Removing or replacing branding so products or services can be resold under another brand name. White label options help agencies deliver branded client experiences. Framer's business plans include white label options.