The adjustment of space between individual letter pairs to achieve visually balanced text, particularly important in headlines and logos. Poor kerning creates awkward gaps or collisions that undermine professional appearance. Pay special attention to problematic pairs like AV, To, and We where mechanical spacing looks wrong.

Justified text alignment stretches line spacing so text aligns on both margins, improving visual structure but requiring careful spacing control.

Readability describes how comfortably users can consume written content, influenced by typography, line length, spacing, and visual contrast.

Sans Serif refers to letterforms without small finishing strokes, commonly chosen for modern, legible screen typography.

Serif typefaces include decorative terminal strokes that can convey tradition, credibility, and reading comfort in long-form text.

In Framer, balanced text can make headlines and supporting copy feel more intentional across screen sizes by reducing awkward single-word lines.