Above the Fold
The portion of a webpage visible without scrolling, borrowed from newspaper terminology where the top half of the front page was most prominent. This prime real estate should contain your most compelling content, clear value proposition, and primary call-to-action. Studies show users form impressions within milliseconds, making above-the-fold content critical for engagement.
Hero Section
Design
The prominent top section of a landing page, typically featuring primary messaging and a main call to action. It sets the first impression and communicates value quickly. Effective hero sections combine clear copy, visual support, and an obvious next step.
Below the Fold
Design
Content that requires scrolling to see, positioned lower on the page than the initial viewport. While above-the-fold content grabs attention, below-the-fold content tells your complete story and provides detailed information for engaged visitors. Modern web design recognizes that users do scroll—what matters is giving them a reason to continue down the page.
Skeuomorphism
Design
A design approach where digital interfaces mimic real-world objects with realistic textures, shadows, and materials. Skeuomorphism provides familiar metaphors but has largely given way to flatter design styles. Some skeuomorphic elements persist where real-world familiarity aids understanding.
Ascenders
Typography
Ascenders are upward strokes on lowercase letters that extend above the x-height and influence legibility and typographic rhythm.